Highlights of 2016
Daimler successfully continued its strategy of profitable growth in 2016. The most important factor in the Group’s success is our attractive and innovative range of products and services, which we systematically renewed and expanded at all divisions. Our most important new model was the new E-Class, the world’s most intelligent business sedan. We also enhanced our leading position in the area of autonomous driving with the introduction of innovative assistance systems. Our groundbreaking role in this field is underscored by our cutting-edge Mercedes-Benz research vehicles — the Concept EQ, the Future Bus, the Urban eTruck and the Vision Van. As a pioneer, we are developing outstanding innovations for the future of mobility. We are also moving ahead with the systematic digitization of our products and the entire company, thus laying the foundation for ongoing success in the future.
Daimler invests in battery production
Daimler plans to invest a total of €1 billion in its global battery production network. Production capacity for lithium-ion batteries is to be significantly expanded at Daimler’s Deutsche Accumotive subsidiary in Kamenz, Germany. Approximately €500 million will be invested in a second battery factory, where production of lithium-ion batteries for Mercedes-Benz and smart hybrid and electric vehicles is scheduled to begin in the spring of 2017.
Passenger-car production launched in Brazil
The new plant in Iracemápolis is a key component of the “Mercedes-Benz 2020” growth strategy. The facility will initially manufacture the C-Class sedan, which will later be followed by the GLA compact SUV.
Autonomous driving in a convoy
Daimler Trucks presents a new dimension of autonomous driving: The Highway Pilot Connect system enables several semitrailer rigs driving in automated mode to be linked in a “platoon.” This setup offers impressive benefits, including up to 7 % in fuel savings, a 50 % reduction in required road space and a significantly higher level of safety.
Freightliner Inspiration Truck - Platooning Technology
Daimler Financial Services named Germany’s best employer in 2016.
The financial services division of the Daimler Group takes first place in the category “2,000 to 5,000 employees” in this year’s competition run by the independent Great Place to Work Institute, which honors companies that have an especially attractive workplace culture. The evaluation is based on anonymized employee surveys and assessments of the quality of the companies’ human resources and management work.
New regional centers for commercial vehicles
Two new regional centers in Africa and another in Southeast Asia are opened for the sales and service of our commercial vehicles. The center for South Asia follows in May 2016. This means that the realignment of sales and service activities has been completed within seven months. We are now even closer to our customers in key growth regions.
Three-millionth Mercedes-Benz Sprinter delivered
Mercedes-Benz Vans has now delivered three million units of its Sprinter “global van” to customers since the model’s market launch in 1995. The large van is now on the road in more than 130 countries.
Annual Shareholders’ Meeting approves Daimler’s highest-ever dividend of €3.25 per share
Approximately 5,500 shareholders attend the Daimler AG Annual Shareholders’ Meeting at the CityCube in Berlin on April 6. Daimler is the first DAX-listed company to offer its shareholders a mobile ticket that can be sent to their smartphones.
World’s biggest Mercedes me Store opens in Beijing
Along with an interactive brand experience, the store in the trendy Sanlitun neighborhood boasts ultramodern architecture and high-class catering. It also serves as a venue for numerous events. Beijing is now the sixth city with a Mercedes me Store — after Hamburg, Milan, Tokyo, Hong Kong and Munich (see photo above).
Mercedes-Benz opens Mercedes me store in Beijing
car2go launched in China
car2go establishes its first location in Asia in Chongqing, a huge metropolis of 30 million inhabitants in central China. The Daimler subsidiary thus becomes the first international Western company to implement the concept of spontaneous car sharing mobility in China. car2go, which uses the additional brand designation of JiXing (“drive off immediately”) in Chongqing, initially launches operations with around 400 smart fortwo models.
Fleet test with FUSO Canter E-Cell
In Germany, Daimler Trucks starts its first fleet test with locally emission-free electric trucks. Five battery-powered FUSO Canter E-Cell trucks are tested in the coming months by the City of Stuttgart and the logistics company Hermes.
New engine plant in Poland
Daimler will invest approximately €500 million in a new production facility in Poland that will create several hundred new jobs. Plans call for four-cylinder gasoline and diesel engines for Mercedes-Benz cars to be built at the plant in Jawor.
DigitalLife Day 2016 — Daimler is shaping the digital transformation
Some 500 employees from numerous departments and Group locations attend the event with the motto “Information, Inspiration, Innovation.” DigitalLife Day 2016 focuses on the Group’s digital strategy and on presentations by internal and external experts. As was the case in the previous year, when the event took place for the first time, an employee competition for ideas related to digitization is also held in 2016.
Daimler strengthens its pension fund
The Board of Management of Daimler AG approves the allocation of approximately €1.8 billion to the pension fund. This is carried out by contributing the shares in Renault S. A. and Nissan Motor Co. Ltd. into the Daimler AG pension-plan assets.
Daimler continues along successful path
Daimler finishes the second quarter with new records for unit sales and adjusted EBIT. For full-year 2016, Daimler continues to anticipate a slight increase in EBIT adjusted for special items.
Greater flexibility with mobile working
Daimler implements a new and expanded policy on mobile working in order to improve the work-life balance of its employees. The policy stipulates that all Daimler AG employees have the right to work outside the office if such a format is compatible with the task at hand. Daimler operates many initiatives designed to further improve its employees’ work-life balance and to develop a new management culture more firmly based on trust and the personal responsibility of both executives and employees.
Daimler presents the city bus of the future
The Mercedes-Benz Future Bus with CityPilot drives in partially autonomous mode for the first time on a Bus Rapid Transit (BRT) line of approximately 20 kilometers in Amsterdam. The bus drives at speeds up to 70 km/h, stops exact to one centimeter at bus stops and traffic lights, brakes for obstacles and pedestrians and communicates with traffic signals. Daimler Buses is the world’s first bus manufacturer to drive a city bus in a partially automated mode on a BRT route.
Daimler presents numerous new products and services at the IAA Commercial Vehicles Show
The Daimler commercial vehicle brands underscore the pioneering role they play in connectivity, efficiency and safety by presenting a wide range of new products and services at the 66th IAA Commercial Vehicles Show. Among other things, the Mercedes-Benz Urban eTruck, the Future Bus and the Vision Van offer a preview of the future of the transport industry.
Ahead of Time – Reportage über Daimler auf der IAA2016.
Daimler Trucks presents the new Freightliner Cascadia
The new Cascadia sets standards for connectivity, fuel efficiency and safety. A new, exclusive connectivity platform allows automated analyses of efficiency and safety. The aerodynamic shape and ultramodern drive components help to achieve fuel consumption up to 8 % lower than that of the predecessor model.
Paris Motor Show: focus on electric mobility
The Mercedes-Benz Cars presentation at the Paris Motor Show focuses on electric mobility and the digital transformation. The Concept EQ from Mercedes-Benz, which offers a preview of an all-new generation of battery-electric vehicles, has its world premiere in Paris. Other models debuting in Paris are the electric drive versions of the new smart fortwo, the smart fortwo cabrio and, for the first time as an electric model, the smart forfour.
Paris Motor Show 2016: Mercedes-Benz Cars Press Conference.
Sales milestone for smart: two million urban microcars sold
Since its market launch in 1998, the trendy city car has enjoyed great success as both a private and a fleet vehicle. And since 2008, it has also been hugely successful as a vehicle perfectly tailored to the car2go car sharing program. The smart brand has always played a pioneering role in the automotive industry in terms of mobility services and customization options, and continually redefines urban mobility.
car2go passes the two-millionth customer mark
The car sharing company extends its market leadership in Europe and around the world, and now has more than two million registered users worldwide. One of the company’s 14,000 vehicles at 30 locations around the world is used every 1.5 seconds.
Investment in the future: approximately 1,900 young men and women begin their training at Daimler
Some 1,900 teenagers and young adults once again begin a training program at Daimler or a course of study at the Cooperative State University in 2016. The Group is now training a total of approximately 6,300 young men and women in Germany. This means that Daimler accounts for more than one third of all training positions in the German automotive industry.
Mercedes-Benz presents Concept X-CLASS
Mercedes-Benz Vans is expanding its product range to include another model series and will become the first premium automaker to enter the segment for mid-size pickups. The new pickup model is scheduled to be launched at the end of 2017 under the name Mercedes-Benz X-Class. The key markets for the new model will be Europe, Argentina, Brazil, South Africa, Australia and New Zealand.
Concept X-CLASS: The Mercedes among pickups #MBPickup
Daimler improves its credit rating
Standard & Poor’s Global Ratings agency (S&P) raises its credit rating for Daimler AG from A- to A on November 2, 2016, and also upgrades the company’s short-term rating from A-2 to A-1. The ratings outlook for the company remains unchanged at “stable.” S&P cites the greater competitiveness of our Mercedes-Benz Cars division especially as the reason for its ratings decision.
Daimler Financial Services acquires Athlon
Daimler Financial Services acquires Athlon Car Lease International B.V. It is planned to operate Daimler’s entire fleet-management business under the Athlon brand. This will create a strong competitor in the European fleet management sector with a portfolio consisting of approximately 360,000 cars and vans.
High-performance charging network for electric vehicles
Daimler AG, the BMW Group, Ford Motor Company and the Volkswagen Group with Audi and Porsche plan to establish a joint venture to create the most effective charging network for electric vehicles in Europe. All the partners have signed a memorandum of understanding to this end. The goal is to significantly improve the travel range of battery-electric vehicles by establishing a full-coverage network.